It is what is done directly by producers or groups of agricultural producers in favor of the final consumer, without the intervention of an intermediary.

Direct sales can be carried out on the farm itself, in farm shops of agricultural producer groups, in local markets, fairs and markets or in other places that are not permanent commercial establishments.

Direct sales can also be carried out at a distance, or on an itinerant basis in accordance with what is established by current regulations on internal trade.

In the case of direct sales, the accreditation and logo must be displayed in a visible and preferential place. In the case of manufactured products, the logo can be included on the labeling, without prejudice to the mandatory mentions established by current regulations on labeling.

The CertificationWelfair is an Independent Certificate managed by IRTA in collaboration with Neiker-Tecnaliabased on the European Welfare Quality project and the European AWIN® project, where systems have been developed to evaluate and control the quality of animal welfare on farms and slaughterhouses

It is this evaluation and control that allows both producers and slaughterhouse managers to know the state of well-being in their facilities and make continuous improvement through the certification program. In this way, good practices in respectful and sustainable animal welfare are guaranteed that result in the improvement of their results and that are, in addition, a guarantee for consumers that a series of standardized and consensual measures are applied at the European level that ensure the animal welfare throughout the production cycle.

Based on a sample of individuals from the farm or slaughterhouse, and taking into account previously defined and standardized criteria, as well as verifying compliance with current legislation, we analyze how the animals are actually doing, not only considering the conditions in which they live. that are housed or sacrificed.

Currently, IRTA and NEIKER continue to research and develop new animal welfare assessment models, also applicable to species not initially included in the Welfare Quality® project, as part of the global strategy for the development of more efficient, responsible and sustainable production systems.

The Q food quality mark is an official certification granted by the Department of Agriculture, Livestock, Fisheries and Food of the Generalitat of Catalonia to an agri-food product that broadly complies with current quality regulations and that differentiates itself from other similar products in terms of the raw materials, production process, manufacturing or obtaining method so that this translates into better resulting measurable physical, chemical or organoleptic characteristics The distinctive Q brand consists of a red sealing wax with the golden letter Q in the center. This seal contains the indication «Food Quality. Decree" This food seal is governed by Decree 285/2006, of July 4, which develops LAW 14/2003, of June 13, on agri-food quality. (DOGC 4670 - 07/06/2006)